May 19 to May 26, 2025
11th Edition
Chulalongkorn International Business Case Competition
2025
CIBCC is Thailand's premier invitation-based business case competition, attracting teams from 20 esteemed universities globally. What sets us apart is our focus on real-world engagement. CIBCC offers a unique LIVE case study experience where teams visit the company site, witness executives present the company's vision, and engage directly with stakeholders. This hands-on approach fosters deep understanding, encouraging insightful solutions that go beyond theoretical analysis.
These cases take real-life challenges, opportunities, and dilemmas faced by firms in Thailand with an endless number of possible topics ranging from new products, disruption transformations, rebranding, financing, and marketing.
Case A
All teams will be given 8 hours
to prepare for Case A.
This case, designed to be more concise, will test the team’s ability to rapidly analyze and strategize within a condensed period.
Case B
All teams will be given 24 hours
to prepare for Case B.
This case is intentionally designed to be longer, requiring strategic thinking and comprehensive analytic skills. The winners will be selected based on their presentations for this case.
Case Company
Phyathai-Paolo Hospital Group operates eleven
hospitals across Thailand, dedicated to enhancing
life potential through excellence in healthcare.
The Group offers more than just illness diagnosis
and treatment—it supports individuals throughout
their entire health journey. Today, Phyathai-Paolo
stands as one of the top private hospital networks
in Thailand, earning the trust of both local and
international patients.
TOA Paint is a leading manufacturer and
distributor of paints and coatings in Thailand.
The company offers a wide range of products
renowned for their high quality, durability, and
innovative features. TOA serves both domestic
and international markets, with a growing
presence across ASEAN countries.
Podium
Participating
Universities
Gallery
Venue
Bangkok & Hua Hin, Thailand
CIBCC showcases Thailand's beauty by changing venues yearly, allowing exploration of top destinations like Phuket, Bangkok, and Koh Samui. This blend of professional development and cultural immersion makes CIBCC truly distinctive in the world of business case competitions. This year, our CIBCC 2025 will be held in Bangkok and Hua Hin.
CIBCC 2025 hotel
Montien Hotel Surawong Bangkok
Dusit Thani Huahin
Exclusive
Sponsors
Platinum
Sponsors
Gold
Sponsors
Silver
Sponsors
Bronze
Sponsors
ORGANIZING COMMITTEE
CO-CHAIRS
ADVISOR
CIBCC Advisor
Co-Chair
Co-Chair
COMPETITION DEPARTMENT
Co-Head of Competition
Co-Head of Competition
Case Writer
Case Writer
Case Writer
FINANCE DEPARTMENT
Co-Head of Finance
Co-Head of Finance
Sponsorship Coordinator
Sponsorship Coordinator
EVENT PLANNER DEPARTMENT
Co-Head of Event Planner
Co-Head of Event Planner
Activity Coordinator
Activity Coordinator
OPERATIONS DEPARTMENT
Head of Operations
Venue Coordinator
Logistics Coordinator
MARKETING DEPARTMENT
Co-Head of Marketing
Co-Head of Marketing
Marketing Staff
Marketing Staff
Marketing Staff
Marketing Staff
UNIVERSITY LIAISON
University Liaison
MASTER OF CEREMONIES
Master of Ceremonies
Master of Ceremonies
AMBASSADOR DEPARTMENT
Co-Head of Ambassador, University of Florida
Co-Head of Ambassador, Queensland University of Technology
Ambassador of The American University of Beirut
Ambassador of Maastricht University
Ambassador of The University of Auckland
Ambassador of Smith School of Business, Queen’s University
Ambassador of Universidad Panamericana Ciudad UP
Ambassador of HEC Montréal
Ambassador of Chulalongkorn University
Ambassador of Mahidol University International College
Ambassador of Corvinus University of Budapest
Ambassador of Babeș-Bolyai University
Ambassador of University of New South Wales
Ambassador of University of St. Gallen
Ambassador of City University of Hong Kong (CityU)
Ambassador of Rotterdam School of Management, Erasmus University
Ambassador of Nanyang Technological University
Ambassador of University of Alberta
Ambassador of University of Technology Sydney
Ambassador of Foster School of Business, University of Washington