
2024
Chulalongkorn International Business Case Competition

CIBCC
May 20 to May 26, 2024
10th Edition
CASE DETAILS
CIBCC is Thailand's premier invitation-based business case competition, attracting teams from 20 esteemed universities globally. What sets us apart is our focus on real-world engagement. CIBCC offers a unique LIVE case study experience where teams visit the company site, witness executives present the company's vision, and engage directly with stakeholders. This hands-on approach fosters deep understanding, encouraging insightful solutions that go beyond theoretical analysis.
These cases take real-life challenges, opportunities, and dilemmas faced by firms in Thailand with an endless number of possible topics ranging from new products, disruption transformations, rebranding, financing, and marketing.
Case A
All teams will be given 8 hours
to prepare for Case A.
This case, designed to be more concise, will test the team’s ability to rapidly analyze and strategize within a condensed period.
Case B
All teams will be given 24 hours
to prepare for Case B.
This case is intentionally designed to be longer, requiring strategic thinking and comprehensive analytic skills. The winners will be selected based on their presentations for this case.

Venue
Bangkok & Rayong, Thailand
CIBCC showcases Thailand's beauty by changing venues yearly, allowing exploration of top destinations like Phuket, Bangkok, and Koh Samui. This blend of professional development and cultural immersion makes CIBCC truly distinctive in the world of business case competitions. This year, our CIBCC 2024 will be held in Bangkok and Rayong.
This year's hotel


Rayong Marriott Resort & Spa


Bangkok Pathumwan Princess Hotel
ORGANIZING COMMITTEE
CO-CHAIRS
ADVISOR

Co-Chair

Co-Chair

CIBCC Advisor
COMPETITION DEPARTMENT

Co-Head of Competition

Co-Head of Competition

Case Writer

Case Writer
FINANCE DEPARTMENT

Head of Finance

Sponsorship Coordinator

Sponsorship Coordinator
EVENT PLANNER DEPARTMENT

Co-Head of Event Planner

Co-Head of Event Planner

Activity Coordinator

Activity Coordinator
OPERATIONS DEPARTMENT

Head of Operations

Venue Coordinator

Logistics Coordinator

Venue Coordinator

Logistics Coordinator
AMBASSADOR DEPARTMENT

Co-Head of Ambassador

Co-Head of Ambassador
MARKETING DEPARTMENT

Head of Marketing

Marketing Staff

Marketing Staff

Marketing Staff

Marketing Staff
UNIVERSITY LIAISON

University Liaison